Technology has influenced the way people connect and engage with churches. With the presence of social media, churches have found it easier to reach their community, making church management simple and less demanding. However, choosing the perfect marketing channel for your church can be confusing, given the numerous options at your disposal. Building a website should be your primary marketing tool. Whether you're starting from scratch or already have a website, a church website CMS is your essential tool to get started. Why is it essential to have a website? Here are 7 compelling reasons:
1. The Internet Is Your One-Stop Shop Information Superhighway
People who want to obtain information about a product or service use the internet for research. With myriads of information found on the internet, people can easily make informed buying decisions. However, with the vast majority of businesses using the internet as a marketing tool, your website has to stand out in a sea of competitors. Church website CMS manages content to maximise the efficiency of your website in providing information that digital visitors are looking for.
With 97% of consumers relying on the internet to search for organisations online, building an informative website is imperative. A website is not enough to connect with visitors because mobile responsiveness is also an important element of a website. According to Google Local Search Statistics, 89% of participants use their smartphones to search for a local business. If you want to make your church is discoverable in your local area, make sure your church is present where the discovery process happens – online.
2. Customise at Your Own Pace, On Your Own Terms
Having a social media platform like Facebook enables your church to strengthen its organic reach. However, with Facebook's algorithm changing rapidly, staying consistent in your marketing efforts becomes even more challenging. The same is true with YouTube because demonetisation updates can dampen your marketing efforts. You can be at the mercy of constant updates if you only rely on these platforms. A website gives you complete control as you decide the content, the layout and the changes you are going to apply without wreaking havoc on your brand messaging.
3. Make a Lasting Impression in the First 5 Seconds
Your visitors need only 5 seconds to form an opinion about your website, so make those precious seconds count. A church website CMS allows you to customise various elements of your site, ensuring it aligns with your objectives and goals. The Digital Church Platform® church website CMS, for instance, offers a straightforward website building and customisation process, bypassing complicated coding while maintaining essential website elements.
4. Digital Upkeep Without Breaking the Bank
One of the standout benefits of a website is that it keeps you connected with the community using tools and platforms that cater to different budget levels. A church website CMS is packed with features for creating and maintaining a website without the advanced technical skills required. Since it is customisable, you can scale your website however you want.
When setting up a website for the first time, the budget is relatively low. Churches can benefit greatly from having a website, as it eliminates mundane and redundant tasks, allowing you to focus on what truly matters to your church.
5. Uncomplicated Customisation Process
It does not require rocket science to change or update the information of your website. With the help of church website CMS, you can enjoy the flexibility of customising your website at no additional costs. If your website branding does not reflect the message you want to convey, there is no need to undergo lengthy coding processes to update your website.
6. Boundless Digital Possibilities
A website provides a platform where you can connect with your community without having to worry about the limitations experienced from physical boundaries. A website features functions that let you engage with your communities breaking barriers of communications so you can establish your online presence and seize opportunities for growth, innovation and adaptation. Websites enable seamless communication as they can be integrated with various marketing tools and strategies such as social media platforms, live chat, and email newsletters.
7. Unrivalled Online Authority
Many churches traditionally rely on offline methods to connect with communities, but these approaches can present inconveniences that discourage visitors from engaging with your church. A website enhances your competitive edge by improving your visibility and recognition, taking your marketing efforts to the next level. It serves as a convenient communication channel, offering unmatched scalability and engagement opportunities.
Benefits of Church Website CMS
A website alone is a potent tool for communicating your message to your community, but imagine having an additional tool that can amplify your efforts. This is where a church website CMS comes into play. It offers a streamlined website building process and provides essential tools to significantly enhance your website's appeal.
While numerous church website CMS options exist to improve overall functionality, the Digital Church Platform® stands out for its exceptional qualities. It ensures easy accessibility, allowing you to manage your website from any device and location.
With the Digital Church Platform®, there's no need to hire a webmaster for complex coding tasks. Its user-friendly interface enables you to update and maintain your website effortlessly, without requiring extensive technical knowledge.
Build A Digital Oasis for Your Church
Your church establishes a strong foundation for connecting with and reaching people in your community. A physical office serves as a vital communication hub, symbolising your church's commitment to welcoming those seeking spiritual guidance. However, traditional infrastructure has its limitations, operating within fixed hours that may not meet the needs of everyone seeking support outside those times.
A website extends your church's reach beyond physical boundaries. It provides a platform where community members can communicate openly, unrestricted by time constraints. Your website continues your noble advocacy by providing a platform for community access. Learn how the Digital Church Platform® church website CMS can enhance your online presence, creating a digital home for your church and community.
